Location: United Square
Working days/hours: Monday to Friday, 8.30am to 5.30pm. Flexibility to WFH 1 day per week
Job description
1. Analyse brand positioning and category insights to develop and execute effective marketing strategies, which are in line with Global Brand Strategies.
2. Prepare and align Annual Strategic Plan with Business Manager to achieve targeted brand and category performance.
3. Using a combination of internal data sources and external research, conduct regular reviews to provide recommendations and improvement on business marketing strategy.
4. Work closely with Business Manager, Finance and Zone marketing to track, monitor and evaluate A&P spending. Allocating ATL and BTL funds effectively and monitor as well as evaluate return on investments.
5. Prepare management reports and analysis to track Brand Health and Category performance, market share, pricing and competitor information.
6. Support Zone Marketing and execute any global research, campaigns, NPD launches, trade programs and events at country level as required.
7. Work with internal stakeholders and external agencies on ATL, BTL activities, as well as assigned projects.
8. Drive new product development at country level in line with zone and global NPD direction.
9. Responsible for product management and work with regional product teams on related issues and processes.
10. Conduct internal and external brand and product trainings as brand custodian to ensure all marketing communication are accurate and trade execution excellence.
11. Manage and attend to all consumer enquiries and feedback as required.
Job specification
1. Degree holder in Business, Marketing or related fields from recognized universities. MBA is an added advantage.
2. Minimum 6 years of working experience in the same or relevant capacity, preferably from FMCG industry.
3. Experienced in managing creative, advertising and media agencies.
4. Good communication and interpersonal skills.
5. Independent and able to perform in a fast- paced environment.
6. A team player, enthusiastic and determined to succeed in a challenging environment.
7. Strong project and time management skills.
8. Action oriented, self-motivated, innovative, and good analytical thinking skills.
9. Willing to travel overseas when required.
