- Analyze customer expectations according to past social media activity
- Develop social media campaigns
- Define key performance indicators and KRAs for social media campaigns
- Update social media content across all channels
- Engage with customers and followers
- Use tools such as Buffer, Hootsuite or any other social media marketing tools that you currently use or plan to use
- Monitor campaigns and analyze data obtained
- Track SEO and web traffic metrics
- Establish relationships with social media influencers to develop a strong network
- Develop content or assign tasks to content developers
- Keep an eye on social media trends
- Communicate effectively to all stakeholders, including senior management and content developers
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