Job description
- Analyse brand positioning and category insights to develop and execute effective marketing strategies, which are in line with Global Brand Strategies.
- Prepare and align Annual Strategic Plan with Business Manager to achieve targeted brand and category performance.
- Using a combination of internal data sources and external research, conduct regular reviews to provide recommendations and improvement on business marketing strategy.
- Work closely with Business Manager, Finance and Zone marketing to track, monitor and evaluate A&P spending. Allocating ATL and BTL funds effectively and monitor as well as evaluate return on investments.
- Prepare management reports and analysis to track Brand Health and Category performance, market share, pricing and competitor information.
- Support Zone Marketing and execute any global research, campaigns, NPD launches, trade programs and events at country level as required.
- Work with internal stakeholders and external agencies on ATL, BTL activities, as well as assigned projects.
- Drive new product development at country level in line with zone and global NPD direction.
- Responsible for product management and work with regional product teams on related issues and processes.
- Conduct internal and external brand and product trainings as brand custodian to ensure all marketing communication are accurate and trade execution excellence.
- Manage and attend to all consumer enquiries and feedback as required.
Job specification
- Degree holder in Business, Marketing or related fields from recognized universities. MBA is an added advantage.
- Minimum 6 years of working experience in the same or relevant capacity, preferably from FMCG industry.
- Experienced in managing creative, advertising and media agencies.
- Willing to travel overseas when required.
