The Chinese Media Group (CMG) is seeking a highly motivated Regional Marketing Manager to join its Branding & Marketing (B&M) team. The B&M department is responsible for co-developing and implementing CMG’s products brand strategies, as well as driving effective marketing and communication plans to create strong brand value; these include Lianhe Zaobao, Shin Min Daily News, ThinkChina, ZBSchools, HeyKaki, UFM100.3, 96.3 Hao FM, UWeekly etc.
As a Regional Marketing Manager, you will plan and implement marketing campaigns and communications for CMG’s flagship title Lianhe Zaobao and sister brand ThinkChina in the Asia region, to grow the brands’ reach and audience base beyond Singapore.
- Develop a thorough understanding of CMG, as well as Lianhe Zaobao and ThinkChina’s mission and business goals
- Partner key internal stakeholders ie. Newsrooms, Sales, Consumer Revenue, Community Engagement and Product & Tech etc. to develop cohesive go-to-market strategies and localized marketing activities in which regional objectives and outcomes are aligned
- Lead market research efforts to gather insights that can help make informed decisions
- Initiate and coordinate closely with various functions such as designer, producer, video editor, social media, ad operations etc. to plan and execute marketing plans of varying scales within budget
- Monitor, analyze and report marketing results of projects to internal and external stakeholders, where applicable
- Build and manage relationships with vendors and agencies
- Create content for various communication materials, including press releases, invites, factsheets, social media posts etc.
- Manage regional media enquiries and interview requests
- Ensure consistency in messaging and branding (e.g. logos, slogan, key visuals) across all communication channels and materials, reinforcing the brand’s identity
- Liaise with internal and external stakeholders for approval of key artwork, communication materials
- Support the development of brand collaterals, including but not limited to premiums and merchandise
- Prepare and submit entries for local, regional and international media awards, coordinate relevant communications based on competition outcomes
- Maintain and upkeep the brands’ assets and workflow depository
- Support internal communication efforts by crafting engaging messages, newsletters, and announcements to keep CMG colleagues informed and engaged with key activities
- Assist in developing crisis communications plans and providing support during crisis situations
Job Requirements
- Degree holder; candidates with at least 7 years of related working experience in regional media, public relations or marketing and communications roles preferred;
- Proven experience in developing and executing localized communication plans across various channels, as well as using marketing analytics tools to gather insights that can help shape campaign planning;
- Proven experience in working with local agencies;
- Excellent written and verbal communication skills in English and Mandarin, as this role mainly supports Chinese products;
- Digitally savvy and comfortable with using Google Workspace, social media and content creation tools;
- Kept abreast of changes in content trends, technologies, social media landscape and consumer behaviors;
- Highly proactive, analytical, detail-oriented, good at problem-solving with project management abilities; good news sense would be advantageous;
- Able to manage multiple tasks with tight deadlines and produce quality work in a fast-paced environment;
- Able to work independently but also connect with people and collaborate as a team;
- Able to work on weeknights/weekends when necessary
