ABOUT ICE CREAM
Ice Cream houses have some of the most iconic brands in the world – Magnum, Wall’s, and Ben & Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The ice-Cream brand creates happier moments within the communities where we operate and continually innovate to bring ice creams that excite.
WHO WE ARE LOOKING FOR
Ice Cream plays a key role in driving strong growth momentum in the region and we need great people to help us achieve it. We are looking for a driven, proactive, creative and resourceful Brand Manager who will make this ideal future a reality for the business. The successful candidate will be responsible for building stronger purpose-driven brand equity for our brands (“Happy People, Happy Planet”), driving brand power, innovation, branding, communication and performance tracking and ensuring excellent consumer experience across the full funnel and partnering with markets for strategy deployment to propel the growth of Ice-Cream. The culture is key and we are looking for someone who enjoys bringing their best self to work and their team.
KEY RESPONSIBILITIES
- Leads the development of the Brand Marketing Plan, within the national category plan guidelines, to meet company goals.
- Analyze brand Profit and Loss (P&L) and drive profitability of the brand.
- Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.
- Leads a multifunctional team (including Media, Creative, Activation, PR and Social teams) to implement the plan in the market place and monitors performance of the support plans.
- Builds productive working relationship with Customer Development, CMI, regional category team, Finance and Supply Chain to manage the brand’s day to day operations, and external partners and agencies.
- Lead ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunity.
- Support creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
- Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.
- Lead total branding efforts of flagship store to build long term brand equity.
- Work closely with Store Operating Partner team to run the store including product development, promotional retail calendar and PR campaigns for the store.
The roles of duties are not exhaustive and may change according to business requirements.
What You’ll Need to Succeed
- Bachelor’s Degree in Marketing or equivalent.
- Minimum 6 years’ experience in brand/product management/marketing, preferably in the consumer goods industry.
Marketing leadership experience.
Proven track record of delivering topline and marketing KPIs (driving share and penetration).
Leading a cross-functional leadership team.
Experience in managing agencies
Experience in managing digital channels and programs: Digital demand creation and fulfillment. - Proven experience in developing and implementing effective and integrated brand plans.
- You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
- You embrace a high growth mindset with strong love for consumers, shoppers and customers.
- You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
- You are equipped with media savvy particularly in digital marketing and know-how.
- You are experienced in proven project and budget management.
- You are knowledgeable in an end-to-end marketing management, ability to understand the big picture but also comfortable with details and managing the operations.
