Marketing Asst Manager / Manager
Join the Image Engine Team
Image Engine, a part of the UK-based Clarion Events Group, is a leading B2B technology event producer and organiser. Our flagship event, GovWare Conference and Exhibition (GovWare), is a global gathering that brings together cybersecurity experts, business leaders, and policymakers to explore the latest trends and solutions in cybersecurity and digital innovation. Organised annually in conjunction with Singapore International Cyber Week, GovWare serves as a trusted platform for knowledge exchange, networking, and innovation showcase.
Collaboration is at the heart of our culture. We value creativity, innovation and inclusivity, and we are passionate about providing our team with the resources to grow and make a meaningful impact in their careers. We take pride in fostering a positive work environment that supports the development of our talented team, and we actively encourage everyone to bring their unique perspective and talents to the table. We welcome individuals who share our passion for collaboration and excellence, and we strive to cultivate a culture that fosters both.
The Opportunity
The Marketing team is looking for a driven, creative and data-savvy marketer to help us grow. You will work closely with the Deputy Director for Marketing and PR to develop cross-channel campaigns, partnerships, and community development initiatives. Some of our perksinclude training opportunities, birthday leave, performance bonuses, hybrid work arrangements and a friendly, dynamic work environment with a love for great food!
If you are passionate about marketing and are looking to take your career to the next level, we would love to hear from you!
Key Responsibilities:
- Plan and execute cross-channel marketing campaigns to drive attendee growth and generate quality leads for sponsorships and exhibitions, within defined timelines and budget constraints.
- Manage the marketing database; perform segmentation studies to draw insights and develop data acquisition and data refresh plans for database growth.
- Contribute to ongoing website updates and implement content marketing initiatives to enhance SEO and audience engagement.
- Plan and manage social media content calendar to maintain a consistent and engaging online presence.
- Write and proof marketing copy across various platforms including websites, social media, emails, and brochures.
- Oversee the design, production, and distribution of marketing materials, ensuring branding consistency.
- Collaborate with digital agencies to execute successful paid digital campaigns.
- Work closely with the Sales Team to enhance digital product offerings and delivery.
- Continuously analyse marketing metrics to enhance campaign performance and maximise ROI.
- Manage marketing budgets effectively. Monitor expenses closely and identify opportunities for cost savings or reallocation.
- Conduct market research and competitor analysis to inform marketing strategies and messaging.
- Build and manage relationships with external suppliers, agencies, and partners to ensure mutually beneficial partnerships.
Requirements:
- Degree in Marketig or related field.
- Proven success in integrated marketing campaigns, preferably in B2B event marketing.
- Regional marketing experience is a plus.
- Proficiency in database management and segmentation techniques.
- Experience with data visualisation tools like Power BI.
- Highly literate in digital marketing trends and practices including Google Analytics, SEO, PPC, and social media campaigns.
- Strong English and copywriting skills for compelling content creation.
- Familiarity with CMS platforms and marketing automation/CRM tools like Pardot, HubSpot, and Salesforce.
- Entrepreneurial mindset with the ability to drive projects independently.
- Excellent communication and persuasion skills.
- Analytical mindset for data-driven decision-making.
- Critical thinking and collaborative mindset.
- Strong time management skills for meeting tight deadlines.
- Attention to detail and focus on quality.
- · High sense of ownership and dedication to achieving outstanding results.
