Job Description
1. Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
2. Minimum of 7 years of experience in marketing, with a focus on campaign management and strategic planning.
3. Proven track record of success in driving brand perception and loyalty, preferably within the financial services industry.
4. Strong analytical skills and ability to interpret data to drive decision-making and optimization.
5. Exceptional strategic thinking and problem-solving abilities, with a keen eye for identifying opportunities and trends.
6. Excellent communication and presentation skills, with the ability to effectively communicate complex concepts to diverse stakeholders.
7. Proficiency in marketing analytics tools and platforms, including Adobe Analytics and Google Analytics.
8. Experience working with cross-functional teams and managing multiple priorities in a fast-paced environment.
9. Demonstrated leadership skills and ability to influence stakeholders at all levels of the organization.
10. Creative thinking and innovation mindset, with a passion for driving continuous improvement and growth.
11. Ability to thrive in a dynamic and collaborative team environment, with a positive attitude and strong work ethic.
Responsibilities
1. Shape perception and regain brand love for banking deals through targeted marketing initiatives and campaigns.
2. Execute and track performance of cards branding campaigns, ensuring alignment with brand objectives and KPIs.
3. Review effectiveness of overarching merchant plans to drive usage across key pillars, making strategic adjustments as necessary.
4. Experiment with owned channels to deepen engagement with target audiences, leveraging messaging and offers to enhance reach and engagement.
5. Track effectiveness of content strategy, refining approaches to optimize engagement and reach with key audiences.
6. Activate dormant cardmember base through strategic initiatives and targeted campaigns.
7. Conduct monthly business and marketing performance tracking, analyzing results to inform future strategies and initiatives.
8. Embed Instalment plans tactical programs within usage campaigns to drive usage via customer journey optimization.
9. To oversee and drive growth of banking wallets and usage through digital experiments, campus activations, and targeted marketing efforts.
10. Implement QR usage programs to maintain top-of-mind awareness for mobile wallets, including overseas QR awareness campaigns during travel seasons.
11. Oversee the launch of new features on the banking App, driving user activation and usage through strategic initiatives.
12. Lead efforts to drive sign-ups for MP3 and unsecured loans through paid media, messaging, and segmentation strategies.
13. Experiment with owned media channels to uncover new segments and opportunities for growth.
14. Manage monthly budget and retainer tracking, ensuring alignment with financial targets and objectives.
15. Facilitate weekly prioritization calls for Cards & banking initiatives, ensuring alignment with business priorities.
16. Run monthly Cards weekly meetings to review and align on marketing priorities.
17. Deliver monthly presentations of post-campaign results, highlighting key insights and learnings for continuous improvement.
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