As the PR Coordinator, you actively support in all day to day regional PR activities to drive brand awareness in line with the Global and Regional objectives.
What you will do:
- Liaise with PR agencies in coordinating new and current season samples and provide the relevant information for press in APAC markets
- Collaborating with COS store teams to manage the flow of loaned samples in the APAC markets
- Support PR events, assisting in coordinate with store and external events across the region, including logistic planning
- Implementing the VIPs list in all markets and coordinate the allocation of VIP cards with agencies
- Coordinating the samples for upcoming media shoots / loans by liaising with stylist and media
- Monitor results against KPIs and produce weekly, monthly and quarterly replots for relevant projects, highlighting the successes and learnings
- Conduct research on fashion influencers, editors, stylist and journalists to provide most up to date movements in fashion industry
