COMPANY DESCRIPTION
National Gallery Singapore is a leading visual arts institution which oversees the world's largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments - City Hall and former Supreme Court - that have been beautifully restored and transformed into this exciting 64,000 square metre venue. Reflecting Singapore's unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Muse d'Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT) and National Museum of Modern and Contemporary Art, Korea (MMCA), to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.
In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspaper's annual global survey of attendance at art museums, taking 20th place. In 2018, the Gallery was also the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On! International Association of Children in Museums. It also won the awards for Best Theme Attraction at TTG Travel Awards 2017, Best Attraction Experience, Breakthrough Contribution to Tourism and Best Customer Service (Attractions) at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapore's tourism landscape.
We offer job opportunities in our dynamic organisation. Working at the Gallery enhances and cultivates your love for the arts, and offers you a chance to be part of the Gallery's vision.
OUR PEOPLE
At National Gallery Singapore, we develop cultural leaders who make the world better. Our people are united by a shared belief in the power and necessity of art, and work together to create meaningful experiences for our visitors.
RESPONSIBILITIES
This role has the key objective of generating income from overseas markets, third-party channels/platforms (TA & OTA), international MICE at the National Gallery Singapore. The candidate should have a passion for the tourism/events industry and a strong track record in sales, account management, and event delivery and operations.
Purpose
Primary (Ticket Sales and Visitorship)
- Growing business partnerships and channel management in overseas markets, expanding the reach with 3rd party travel/tourism channels/platforms (TA & OTA) through ticket sales and partnership.
- Developing new business opportunities for the Gallery, cross selling of products / services with a strategic approach on different international market segment's demand.
- Establish key sales distribution channel and work with different departments for key business products to boost financial sustainability of the Gallery
- Drive international visitorship with partners and establish key account management with a focus local / international B2B partners.
- Being an ambassador of the Gallery and develop close working relationships with STB and local / international B2B partners.
- Drive the B2B Tour market to support ticket sales and visitorship amongst the channel partners.
Secondary (MICE)
- Possess a good understanding of corporate business meetings & events with global industry knowledge.
- Identify, analyse and follow up on sales leads and opportunities, on the MICE segment to multiply footfall and revenue sales target.
- Drive revenue growth through MICE events and various experiences / activities at the Gallery.
- Increase the Gallery's sales network by establishing business partnerships and products that will lead to an increase in revenue growth
Responsibilities
- Work closely with the Assistant Director to develop the Overseas Market, MICE and 3rd party channel/platform strategy by considering factors such as market segmentation, value proposition, product positioning and pricing strategy.
- Develop, refine and initiate win-win partner programs, sales processes, go-to-market strategies, and business development initiatives that drive revenue growth and market expansion as well as to grow existing partnerships
- Develop international sales and marketing strategies to achieve revenue targets and to maximise utilisation of venues
- Manage long-term enquiries on Gallery's venue rental packages, and offerings of tenanted restaurants, including providing professional event related advice
- Identify, analyse and follow up on sales leads and opportunities
- Work with team to develop proposals that speak to the client's/partner's needs, concerns and objectives; participate in pricing the solution/service and working with technical staff and other internal colleagues to meet customer/partner needs
- Prospecting, pitching, building key customer relationships - acquire, grow and retain accounts by presenting new solutions and services to clients
- Manage, support and service hirers including preparation of required paperwork for venue bookings and the processing and settlement of payments
- Coordinate with the Events Management team to provide the necessary event support & services to the hirers
- Manage key stakeholder portfolios and be the primary Client liaison and accountable for all project deliverables
- To conduct both market and competitor analysis to determine competitiveness of the Gallery's product and service offerings as well as identify new business opportunities and market segments
- Work closely with marketing team to develop marketing strategies that are aligned to achieving targets
- Attend industry functions, trade events and conferences, and provide feedback and information on market trends; present to and consult with management on business trends with a view to identify new distribution channels and opportunities for partnerships that will lead to an increase in sales.
- Maintain extensive knowledge of current market and industry conditions and develop the pipeline of new business opportunities and sales forecast. This requires a thorough knowledge of the market, the solutions/services the Gallery can provide, and of the Gallery's competitors.
- Be a role model for the team in sales professionalism and client servicing
- Any other duties assigned by the Assistant Director or Deputy Director.
QUALIFICATIONS
- A Bachelors Degree in business administration is preferred
- At least 5 years of sales or business development experience in attractions, hospitality, travel and/or MICE sectors
- Proficiency in spoken Mandarin to communicate with Chinese counterparts
- Strong strategic and analytical skills
- Strong prospecting skills and commercial acumen
- Ability to cross-sell, engage senior executives and equipped with client management skills
- Strong knowledge of market trends and product developments
- Good project management skills is a pre-requisite
- Passion for the arts and culture sector is preferred
