We are seeking a dynamic Digital Marketing Executive with a passion for creative campaigns on YouTube within the finance sector. You will play a central role in shaping our digital marketing strategies, focusing on captivating content tailored for YouTube
Responsibilities:
- Development and execution of innovative campaigns on YouTube, specifically targeting the finance audience. Craft engaging content tailored to the unique format and preferences of the YouTube platform.
- Manage and optimize digital advertising campaigns on YouTube, ensuring alignment with our performance objectives and finance-focused messaging.
- Utilize YouTube Analytics and other relevant tools to track, analyze, and report on campaign performance metrics, making data-driven decisions to optimize results.
- Collaborate with creative teams to develop compelling video content tailored for YouTube advertising.
- Implement SEO best practices to optimize video content for discoverability and ranking on YouTube search results.
- Stay updated on industry trends, algorithm changes, and best practices in YouTube advertising to continuously refine strategies and tactics.
- Monitor competitor activity and industry trends to identify opportunities and insights for enhancing YouTube marketing efforts.
- Manage budgets effectively, ensuring efficient allocation and maximum ROI for YouTube advertising campaigns.
- Work cross-functionally with internal teams to align YouTube marketing initiatives with overall business objectives.
- Stay informed about YouTube platform policies, guidelines, and advertising policies to ensure compliance in all campaigns.
- Stay abreast of emerging technologies and trends in digital marketing, particularly on YouTube, to identify innovative opportunities for growth and improvement.
Qualifications:
- Bachelor’s degree required.
Experience/Skills:
- 3 to 5 years of experience in digital marketing.
- Creative mindset with a talent for generating innovative marketing ideas tailored to the finance audience
- Proven track record of creating and launching successful YouTube campaigns.
- Experience in media buying.
- Proficiency in creating captivating ads YouTube.
- Excellent communication skills and a collaborative approach to working with cross-functional teams.
- Effective project and time management capabilities, with the ability to prioritize and meet deadlines in a fast-paced environment.
- Familiarity with trading in Stocks is a plus.
