(EAST REGION) - Ubi
We are looking for a self-driven, innovative, and collaborative Marketing and Events (Assistant) Manager to help drive growth story. This role encompasses strategic thinking, meticulous planning, and hands-on execution across various marketing and events aspects to drive business growth and brand success.
Responsibilities
- Develop strategies for maximizing brand visibility, recognition and engagement during trade shows and/or for overall branding
- Conceptualize, plan, and execute engaging events aligned with the brand's image and goals
- Develop and implement effective public relations launch strategies for new products, services, or initiatives while evaluating the success through post-event analysis
- Cultivate media relationships to secure coverage and manage press releases. Build and maintain relationships with journalists, bloggers, and influencers
- Craft clear and compelling copy for various mediums, including social media, blog posts, and newsletters
- Act as a spokesperson for the brand and facilitate media interviews when necessary. Act swiftly to manage and mitigate potential public relations crises
- Develop and implement a robust CRM loyalty program to enhance customer retention and engagement. Analyze customer data to tailor loyalty initiatives for maximum impact
- Devise and execute digital marketing campaigns while extablishing partnerships to generate leads for hair services & trade events to drive sales
- Optimize promotional activities to increase footfall and customer satisfaction
- Utilize SEO, social media, and other digital channels to drive online engagement
Requirements
- A good degree in marketing, business, or a relevant field
- Preferably with at least 5 years of experience in the FMCG or beauty industry
- Proven experience in marketing roles, with a strong background in trade and retail marketing, branding, lead generation & CRM
- Basic proficiency in spoken and written Chinese required for effective communication with overseas counterparts
- Excellent communication, interpersonal and leadership skills
- Results-oriented, resourceful and able to work independently and with teams in a fast-paced environment
HOW TO APPLY:
Interested applicants, please click on “Apply Now”.
We regret only shortlisted candidates will be notified.
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