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Jobs in Singapore   »   Jobs in Singapore   »   Strategic Brand Management, Precision Medicine Lead
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Strategic Brand Management, Precision Medicine Lead

Astellas Pharma Singapore Pte. Ltd.

At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results.


Everyone at Astellas has a responsibility for creating a brighter future for patients around the world. From the first moment, Astellas will inspire you to put this ethos into practice – with a positive, agile company culture and with well-defined ethical principles, values, and systems.


Everything we do is led by our company values of integrity, being patient centric, taking ownership, delivering results, and communicating openly. These values are essential to Astellas’ relationship with its employees and now is an exciting time to join us as we continue to evolve as a cutting-edge, value driven life sciences innovator.


Purpose of the Position:


  • The role will be responsible for driving the implementation of commercial Precision Medicine programs supporting company’s targeted therapies platform.
  • This position will report directly into the Head, SBM Precision Medicine (Strategic Brand Marketing - SBM), and will work in close partnership with cross-functional partners including Medical & Development (M&D), CDx Partners, Global Marketing, Affiliate Marketing, Regulatory, Market Access and other functions to facilitate successful diagnostic launches.
  • Responsibilities will include CDx (Companion Diagnostic) launch and commercialization within assigned region (International Markets & Japan) and assigned global pipeline assets with associated Companion Diagnostic.

Key Accountabilities:


  • Providing commercial leadership, support and expertise to Diagnostic Development Teams, Global Brand Teams, Regional & Local Marketing Organizations.
  • Drive the implementation of the diagnostic strategy through a robust marketing plan and support operationalization at the affiliate level.
  • Act as an SME supporting affiliate marketing and medical teams with their launch planning.
  • Engage with Affiliate teams (Marketing, and Medical) to customize strategy and tactics to fit the needs of the market.
  • Drive internal education around precision medicine landscape, benchmarking and contribute to developing internal capabilities as part of the Global Precision Medicine Ecosystem program.
  • Lead commercial evaluation of companion diagnostics platforms, actively seek new products/technologies, effectively partner and foster key collaboration with appropriate industry, academics, and government partners.
  • Support and lead agency relationships, workflow, and related expense budgets.
  • Working closely with global insights, define precision medicine KPIs, scorecards and analyze performance of programs on an ongoing basis.
  • Manage multiple affiliate internal processes, timelines and priorities.
  • Ensure adherence to Astellas policies relating to Ethics and Compliance standards and interactions with Healthcare Professionals (HCPs), Healthcare Organizations (HCOs) and Patient Organizations (POs).

Minimum Requirements


  • Bachelor's Degree in Biology, Molecular Biology or other scientific discipline.
  • Prior Diagnostic / Medical Device / Pharma marketing experience within Oncology.
  • Regional Diagnostic launch experience.
  • Technical understanding of diagnostic technologies.
  • 7+ years experience in pharmaceutical and/or healthcare industry.
  • Strategic thinking skills to create a robust business case, analyze commercial and business information and devise strategy.
  • Willingness to travel 10-15% of the time.
  • Position can be either based in Japan or Singapore.

Preferred Requirements


  • Advanced degree (Ph.D in Life Science, MBA, Medical, or Pharmacy).

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