- Greeting customers: Being the first point of contact for customers
- Helping customers: Assisting customers in finding products and services, answering questions, and addressing concerns
- Recommending products: Suggesting products or merchandise to help customers
- Promoting products: Informing customers about sales, promotions, and promoting new or discounted products
- Handling payments: Taking payments for purchases and packaging them
- Maintaining the store: Keeping the store stocked, replenishing stock as needed, and maintaining visual merchandising standards
- Resolving complaints: Handling customer complaints and service issues, such as delivering a product that wasn't received
- Tracking sales: Taking inventory and monitoring the sales floor, and reporting sales data to decision-makers
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