Develop and execute sales plan, identify new business opportunities
- Develop, plan and execute sales plans and annual business plans to achieve sales targets
- Analyse and review sales results to evaluate ROI, effectiveness and execution of sales activities
- Present sales proposal to buyers
- Evaluate sales channel performances against sales target
- Conduct market profiling to identify potential market segments and consumer profiles
- Identify new business opportunities and conceptualise appropriate sales strategy
Operations
- Creation and submission of new product listing, promotion or other relevant forms to retailers when required
- Manage, execute and evaluate trade promotional activities
- Work with merchandisers to ensure seamless in-store execution and product visibility
Manage trade partners relationships
- Develop insights from buyer's feedback and market sentiments to enhance sales performance
- Develop and strengthen relationship with trade partners
- Conduct periodic business reviews with trade partners of designated accounts
- Negotiate with trade partners to match our company objectives with their needs, strategies and opportunities
- Understand retailers’ operational issues and propose solutions
Budget & Inventory management
- Working closely with the Sales Planning team on weekly/monthly sales forecast for designated accounts
- Manage Sales & Advertising and Promotion (A&P) budgets to ensure that promotional expenses are kept within budget
- Manage customers' orders and maintain good relationship with logistics partners
- Manage selected distribution channels sales performance
- Manage inventory level for assigned brands to ensure low returns
People management
- Supervise and mentor the merchandising team and Beauty advisors, to ensure all in-store activities are rolled out in a timely manner
Requirements
- Diploma or Bachelor’s Degree holders with at least 2 years of relevant experience in the FMCG industry working in a similar capacity
Er Ser Leong | Registration No: R23111884
BGC Group Pte Ltd | EA No: 05C3053
